Blog writing for beginners: The creative process  (part 1)
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Blog writing for beginners: The creative process (part 1)

Are you a new blogger and feel like you might need a few tips to create great work and stay inspired? You're at the right place. Here are tips and tricks from our Copywriter, Ora, who'll be sharing her creative process of being a blog writer and what it takes to write blog articles your readers will enjoy reading and you'll enjoy writing.
by Ora Moneoang
02. 11. 2021

Before I became a professional writer, I was a reader, and it’s so much easier to read blogs and feel like ‘I can do this, in fact, anyone can do this’. The truth is, there’s so much that goes into writing for a blog that readers don’t see. Allow me to take you on my journey as a writer and show you some of my most trusted methods of staying inspired, which could possibly help you through your writing process.

Choosing blog topics

How I choose topics really depends on two of the most important things to me - method and relevance. Let me explain. 

Method: My method is to start off by finding out what’s required of me. Then, I’ll ask the important questions - these are usually about timelines (when the article is needed and when it’ll be posted). From there, I’ll find a theme that works for the given dates or what I think my audience need to know in that moment- this helps me gain a sense of direction. Once that’s done, I spend a lot of time doing research and trying to add new insights to what’s already been written. A new and different perspective is always a breath of fresh air for readers.

Relevance: Choosing topics based on how relevant they are at the time of publishing will make your blog posts much more relatable to the reader. Who doesn’t want to read a blog post and feel like ‘wow! This writer really gets it’?

Finding what works for me

Sometimes, as a writer, I’m given the daunting task of writing a blog post that doesn’t really resonate with me, and to be honest, not being able to write from my own perspective can be a challenge. That’s why it’s important to find what works for me. Not all articles are going to require solely my opinion (even though I have really great opinions, if I should say so myself). Some will need an extensive amount of research, and my first and most important rule when it comes to this, is to make sure that my sources are reliable.

Thankfully, it’s 2021 so I have a plethora of information sources right at my fingertips, and although misinformation is human error at times, the available resources leave very little room to ever use that as an excuse. After all, being a credible writer instills trust and confidence in my readers, which is something you need if you want them to return to your blog.

Staying inspired

There are going to be times during blog writing where you run dry, this is normal. Writer’s block affects professional writers, too, unfortunately. The only difference is, we have to try and stay inspired.

I usually work outdoors. There’s something about getting fresh air that awakens inspiration in me, and it might be different for you as a writer. I’ve gotten into the habit of writing and stopping when I feel stuck, then returning to that specific piece when the inspiration hits me again. If this sounds appealing to you, then you’ll definitely need to have impeccable time management skills to pull it off. 

I also have random moments where inspiration hits me out of nowhere. So, I’ve mastered the art of randomly pulling out my phone and making notes. I’ve come to understand that inspiration can be drawn from all kinds of things, and so I’ve learnt to let it happen and simply embrace it when it comes. When you’ve had writer’s block, you learn to appreciate being inspired by some of the smallest and simplest things.

We’re different as writers, but I think giving this tips a try might be worth it. You only have one job, and that’s to believe in your work. You can always revisit this article when you feel like your work isn’t coming together how you’d hoped it would. Oh, and one last thing, feeling uninspired is normal. It happens to the best of us, but don’t ever give up on your writing on days when the words don’t come together the way that they usually do. Rather, give yourself time to regain your inspiration and enthusiasm.

If your marketing efforts need a much more creative and practical touch than what you have currently, get in touch with us by sending an email to hello@arcinteractive.co . You can also follow Arc Interactive on FacebookTwitter or on Instagram.

Author: Oratilwe Moneoang is a Copywriter and Community Manager who holds a Bachelor of Arts Degree in Journalism, from the University of Johannesburg. She’s pro-education and empowering young women to be the best versions of themselves.