04. 09. 2021
You might have a blog up and running right now, and maybe you've noticed a decline in engagement and readership and you can't really figure out why. Don't give up on that blog just yet, we have some explanations and helpful tips to help you make some much needed improvements.
Its no secret that if you want to boost your sites Search Engine Optimisation (SEO) and provide value through your online content, you should have a blog. But what happens when your readership starts dwindling? Here are a few reasons why no one is reading your blog, plus some simple fixes to get you back on track.
Youre not promoting it
The key to building a dedicated readership for your blog is not only uploading articles consistently, but also promoting them on various digital channels. Recommended channels include not only your relevant social pages, but also your mailing list and even third-party websites.
Listening tools, such as Answer The Public, can inform you on current trends in your industry. These insights can not only give you great article ideas, they can also inform you on which existing articles are worth re-sharing.
Your titles arent tantalising
What made you click on this article? Chances are, the title was the first thing you saw. A good title gives readers a glimpse of what they can expect, and it immediately speaks to the type of audience you want to attract. Its short but not too vague, and informative but not too drawn-out.
Dont be afraid to be funny or even provocative when it comes to your titles. Just dont use clickbait or misleading titles- annoying your readers is the fastest way to chase them away.
Your articles are too long
Whether your readers are Gen Z teens or boomers in their 60s, everyone appreciates content thats concise and to-the-point. Unnecessary diatribes or repetitive paragraphs are the most common reasons why an article can feel like its dragging on longer than it should. A length of 300-600 words is standard for most blog posts.
No matter how concise you think your first draft is, I can almost guarantee that it can be cut down further. Give your article an edit to remove unnecessary words, shorten sentences and use contractions if they align with your brands tone. You can also split longer articles into 2 or even 3 part series if need be.
Your articles read awkwardly
Good grammar isnt just about showing off your professionalism and wicked writing skills. It also helps people read your articles with ease, and absorb a lot of information without losing interest.
Make sure youre breaking up your articles into key points by using subheadings. Use paragraphs and punctuation (commas, dashes, full stops, etc.) to make your writing flow naturally, much like a conversation or speech would.
Use intros and conclusions effectively. An introduction draws the reader in by giving them a taste of what theyll learn or explore throughout the article. The conclusion provides a short summary and ends off with a satisfying, closing thought. Dont introduce any new points in your conclusion, as this can come across as an afterthought. The idea is to write intentionally- if a word or sentence doesnt add value to the topic youre exploring, delete it.
Now that youve learnt the common reasons why blogs dont have a high readership, its time to go through yours and troubleshoot. Your insights are worth sharing, so update your blog today and show the netizens what youre all about!
Need help creating a blog that piques the interest of your readers? Let our dedicated digital team help. Get in touch with us on www.arcinteractive.co. You can also follow Arc Interactive on Facebook, Twitter or on Instagram for more digital marketing insights.