If the question of whether or not you need a new agency keeps you up at night, you probably aren’t satisfied with the results you’re getting from your current digital marketing efforts.
The past year and a half have no doubt been the hardest for business. We’re all treading water and trying to stay afloat. So if all businesses are struggling, how do you actually know if you need marketing help? Here are my top 7 signs you need to hire a new agency, or improve the strategy you currently have pronto.
You have no digital marketing agency
Perhaps your marketing efforts are all still offline, or you’re a small startup trying to manage your marketing yourself but don’t really have advanced marketing skills, knowledge or time to invest in this. Alternatively, you might have a full-time marketing person in-house managing this for you, but you’re doing the same things year after year and things are getting stale. Results are little to none and something radical needs to change. If it feels stale to you, then it’s stale to your customers.
If you don’t have time to manage this yourself and don’t get the help, most potential clients can’t find your business or purchase from you.
Your business has changed as a result of COVID, but your marketing efforts haven’t
COVID-19 has forced us to work remotely, go digital where we can, extend our offerings through deliveries, contactless payments and face many other hurdles. As a result, your business has evolved and your marketing efforts need to match this. From your website to social media pages, your touch-points with suppliers and clients have had to change drastically. So, if you’re doing the exact same things you did prior to COVID, there’s a good chance your business is a ticking time bomb.
You're getting lacklustre results
If your marketing results bring in few and few between leads with little return on investment, that’s a very clear sign something isn’t working. Your marketing budget should feel like the best money you’ve ever spent, bringing you measurable results and confidence your money is well spent month after month. Ask yourself the following question- if you had to stop your marketing spend, would your business actually feel the result of that? If the answer isn’t yes, it’s time to switch things up.
You need to refresh, rebrand or modernise to keep up with the times
Does your website, digital channels or overall brand look and feel outdated next to your competitors? Are they bolder with their marketing campaigns, more recognisable and utilising modern digital platforms where you aren’t? If your digital presence feels inadequate next to at least 3 of your closest competitors, chances are you’re losing potential clients to them.
You want to invest in growing your business
If you have every intention of scaling up your business, then it’s a must to adapt to the changing needs and evolution your clients’ demands, as well as spaces in which your competitors are adapting to.
Your business feels dead in the water
If your business feels like a sinking ship and you need to do something radical, implementing a new digital strategy fast can help you bring in results.
You can’t keep up with digital marketing demands alone
Unless you have a lot of time to create content and manage your website/social media, you’re not going to get much value out of it. Good digital doesn’t have to be expensive, but it will take a lot of time to set up and maintain. If your core business/expertise isn’t in digital marketing, chances are you won’t be able to handle these effectively or efficiently on your own.
If any of the above sound familiar to you, it’s worthwhile hiring a new digital marketing agency (if you don’t have one already). Most companies don’t have the budget to hire an entire team of marketers, copywriters, designers and developers. Additionally, there’s a variety of other reasons why hiring a team is tricky and obviously more demanding. The benefits of a good quality digital marketing agency are:
When considering hiring a new digital marketing agency, here are the important key traits to look out for:
We hope these points make deciding on whether hiring a digital marketing agency is right for you and your business, as well as what to look out for when picking one. If you need a radical marketing change or you resonate with some of the reasons above on why things just aren’t working for you, please email me on email@example.com. You can also follow Arc Interactive on Facebook, Twitter or on Instagram.
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